Didiya Launches Marketplace to Combat Food Waste and Promote Sustainability

Port Harcourt, Nigeria – September 1, 2024 – Today marks a significant milestone in the fight against food waste and environmental degradation as Didiya officially launches its innovative marketplace platform designed to tackle surplus inventory redistribution. The virtual launch event drew a diverse audience of stakeholders from the food industry, sustainability advocates, and community leaders, who witnessed the introduction of this solution.

Didiya is set to change the landscape of how surplus food and other inventory are managed across Nigeria. The platform allows vendors, including quick service restaurants, grocery stores, and agro-food producers, to list their surplus inventory for sale at highly discounted rates.

This model not only helps reduce waste but also provides communities with affordable access to essential goods, directly addressing both sustainability and food security challenges.

James Udom, co-founder and CEO of Didiya, emphasized the critical importance of this initiative during his opening remarks at the event. “Didiya was born out of a simple yet powerful idea—to turn what would otherwise be wasted into valuable resources for our communities,” Udom stated. “With over 40% of food produced in Nigeria going to waste, and millions of people facing hunger daily, Didiya is committed to bridging this gap. Our platform will make it easier for vendors to manage surplus effectively while offering affordable options to consumers, all while reducing environmental impact.”

Transforming Waste into Opportunity Recent data highlights the pressing need for solutions like Didiya. In Nigeria, food waste contributes significantly to greenhouse gas emissions, exacerbating climate change. At the same time, the country faces severe food insecurity, with millions unable to access nutritious meals regularly. Didiya’s marketplace addresses these issues head-on by: Providing a Platform for Surplus Inventory: Vendors can list items nearing their shelf life or overstocked products, offering them at a fraction of the original price.

Reducing Environmental Impact: By cutting down on waste, Didiya helps lower the carbon footprint associated with food disposal.

Supporting Community Needs: The platform ensures that more people have access to affordable food and goods, enhancing food security and community well-being.

A Successful Launch and a Promising Future

The launch event also featured live demonstrations of the platform, showcasing its user-friendly interface and seamless transaction process. Attendees were given a firsthand look at how easy it is for vendors to list their surplus items and for consumers to find deals that suit their needs.

Co-founder and CTO, Chukwudire Prince highlighted a key part of Didiya’s approach, noting its potential to make a significant impact. “Didiya is not just another marketplace; it’s a movement towards a more sustainable and equitable future,” he said.

As Didiya moves forward, the company is focused on expanding its reach and forging

partnerships with key players in the food industry. “We invite vendors, consumers, and sustainability champions to join us on this journey,” said Owen Shedrack, Chief Marketing Officer. “Together, we can create a future where nothing goes to waste.”

About Didiya:

Founded in 2024, Didiya is a social impact startup dedicated to reducing waste and promoting sustainability through surplus inventory redistribution. Headquartered in Port Harcourt, Nigeria, Didiya connects vendors with consumers looking to buy off surplus inventory as they approachs helf life.

For more information, please contact:

Contact Information:

Email: info@mydidiya.com

Website: www.mydidiya.com